Infrastructure and Attractions:
Pinnawala Open Zoo (2015): Sri Lanka's first open-air zoo, enhancing wildlife tourism.
Jetwing Kaduruketha (2015): A luxury agro-tourism resort integrating upscale hospitality with sustainable agriculture.
Cable Car Projects (2019 & 2022): Initiatives in Nuwara Eliya and other regions to offer scenic views and boost hill country tourism.
Bandaranaike International Airport Expansion (2025): Enhancements to accommodate increased air traffic.
Port City Colombo Development (Ongoing): A special economic zone featuring a financial district, luxury hotels, and recreational facilities.
Strategic Plans and Campaigns:
Tourism Strategic Plans (2017-2020 & 2022-2025): Comprehensive frameworks to enhance infrastructure, marketing, and sustainability.
"So Sri Lanka" Branding Campaign (2019): Aimed at redefining the country's image to attract international visitors.
"Visit Sri Lanka" Campaign (2024): Targeting 5 million tourists by emphasizing the nation's location, climate, and heritage.
Policy and Economic Measures:
Visa Fee Exemptions (2019 & 2024): Implemented for numerous countries to encourage tourism.
Tourism Resilience Support (2022): Projects initiated to build a competitive and resilient tourism sector.
Challenges and Recovery:
COVID-19 Pandemic (2020): A sharp decline in tourism, with significant drops in arrivals and earnings.
Economic Crisis (2022): Further impacted tourism, leading to strategic shifts and recovery efforts.Â